Victoria Plumb hits TV with new campaign

Published:  17 April, 2013

Victoria Plumb has launched a brand new TV advert, following the success of their first TV campaign in October 2012 and continued campaigns into the New Year and Spring 2013.

 

Victoria Plumb has launched a brand new TV advert, following the success of their first TV campaign in October 2012 and continued campaigns into the New Year and Spring 2013.

Launched this month (April 2013), the new 30-second spot ads will run during day- and peak-time viewing across a range of digital channels including ITV, Sky, Channel 4 and Five. The revised campaign forms part of Victoria Plumb’s overall investment strategy for 2013.

Of the new advert, Victoria Plumb marketing manager Sam Jenkinson said: “Our first TV campaign was very successful and we’re confident that the new creative further develops our key brand messages of quality and competitive pricing. Victoria Plumb has a very broad appeal and the new advert showcases that the brand is the perfect fit for the family bathroom.”

The new TV creative was designed by Principles Agency, Leeds, with Carat responsible for media buying.