Shower for the freshest thinking

Published:  25 February, 2014

There is a link between showers and creativity, according to research from Hansgrohe and psychologist Scott Kaufman.

The survey, which was developed for the launch of Hansgrohe’s new extended Raindance Select shower range, interviewed 4,000 people aged 18-64. It revealed that 72% of the globe has experienced new ideas, fresh thinking and improved creativity as a result of their daily shower, and 14% of people have showers with the sole purpose of generating new ideas.

Other findings include:

Dr Kaufman said: “It’s both surprising and fascinating to learn that people are more creative in the shower than they are at work, with Hansgrohe’s findings reinforcing existing research on the importance of relaxation for creative thinking. The relaxing, solitary and non-judgemental shower environment may afford creative thinking by allowing the mind to wander freely, and causing people to be more open to their inner stream of consciousness and daydreams.”