Pimlico Plumbers' founder Charlie Mullins stars in a documentary about transformational phone calls, as new research suggests the average small business loses £26,725 revenue a year by simply not picking up the phone.

Pimlico Plumbers’ founder Charlie Mullins stars in a documentary about transformational phone calls, as new research suggests the average small business loses £26,725 revenue a year by simply not picking up the phone.

In an effort to inspire ambitious startups and small businesses to manage their calls better, virtual phone service everreach commissioned

In an effort to inspire ambitious startups and small businesses to manage their calls better, virtual phone service everreach commissioned The Big Call

Fragrance queen Jo Malone MBE, millionaire plumber Charlie Mullins and advertising legend Mark Denton each talk about a single call that transformed their business lives.

The film was released after research found over a quarter (28%) of all phone calls to small businesses are new income related. The findings show that small businesses effectively managing their calls could earn over £500 more a week.

Charlie Mullins started his business from scratch after completing a plumbing apprenticeship, and built it into the multi-million pound enterprise it is today. The call that changed his life gave him his first office and inadvertently his company name, Pimlico Plumbers. Now, 20 years on the business has 220 staff, 160 vans and a turnover in excess of £20 million.

"There has never been a better time to launch and grow a small business in the UK. Recent legislation such as the Home Business initiative makes it easier to start a business, and technology services like everreach help micro businesses manage their calls and grow into big businesses,” said Nick Mullen, chief executive officer of everreach. “Charlie Mullins, Jo Malone and Mark Denton can all trace their success back to a single phone call so hopefully their stories will inspire small businesses to take control of their calls as you never know when a big one will ring in.