Dickies launches new footwear

Published:  05 September, 2017

Dickies is launching two new footwear lines, offering greater flexibility than ever before and using its latest outsole designs.

The newest additions to the company’s extensive footwear range, the Phoenix and Liberty styles are both available as a trainer or boot and feature Dickies new DTc outsole. Designed by footwear experts to achieve the highest grip performance on smoother surfaces, the DTc sole has ergonomic flex lines and geometric tread patterns for maximum ground contact – even in wet conditions.

These styles are particularly suitable for anyone who is often required to kneel or bend, while offering a high level of comfort for those who are on their feet all day.

The midsole is made from ethyl vinyl acetate, which is especially lightweight and flexible. This material provides cushioning and rebound, which helps absorb shock from the ground, while the outer sole is moulded with the high-performance rubber for abrasion resistance and durability.

To maximise the lightweight feel of the shoes, the Phoenix and Liberty styles have a composite toecap (lighter than steel alternatives). Both styles are anti-static and have a breathable textile lining.

“The Phoenix and Liberty are the latest in a number of new footwear styles to feature new outsoles we’ve been working on,” said James Whitaker, Marketing Director at Dickies.

“Every shipment is tested in our warehouse as a part of Dickies’ due diligence programme, and our latest SATRA slip resistance tester allows us to investigate the performance of different sole materials on various surfaces and conditions. This means we can design, develop and test products for specific working conditions, allowing end users to choose footwear that’s entirely fit for purpose.”

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