Polypipe has launched a new campaign to promote the PolyMax range of push-fit plumbing fittings.

‘Live Life to the Max’ is a four-month competition that will see 30 ‘thrill-seeker’ prizes awarded to PolyMax purchasers every week until 30 June 2018.

The company says that the campaign highlights the quick and easy assembly of PolyMax fittings, which leaves installers with "more time to try new experiences and live life to the max".

The weekly prizes range from paintballing, indoor skydiving and whitewater rafting, to supercar and hot air balloon experiences.

All entrants will also automatically be entered into the draw for the ‘grand prize’ of a 14-day American road trip, which will take place at the end of the competition.

With no minimum purchase and no limit on the number of times an individual can enter, the competition has been designed by Polypipe to drive footfall to merchant partners for the duration of the four-month period.

To be in with a chance of winning, entrants simply need to purchase any PolyMax product and upload their receipt to www.lifetothemax.co.uk.

PolyMax fittings are available in 10mm, 15mm, 22mm and 28mm diameters and are suitable for surface mounted applications. Once installed, the fittings cannot be removed without the release tool, meaning the system is a leak-proof and reliable solution. PolyMax can be used on a wide range of home improvement and refit projects, including hot and cold water systems.

Adam Pearson, Product Manager for Plastic Plumbing at Polypipe, commented: “We are really proud of our PolyMax range and have been thrilled by the positive reaction from installers since its launch. Now we are giving PolyMax users even more reason to make a purchase and receive the thrill of a lifetime.

“We hope that this campaign will encourage even more professionals to try the range, while also demonstrating our commitment to supporting our merchant partners by helping to drive in-branch sales.”